Calvin Klein X MTV Push
MTV
São Paulo | London | Berlin
2013
As part of the global Calvin Klein X MTV Push campaign, MTV asked Music Alchemy to deliver some of the international parties attended by competition winners and local VIPs.
Some of the artists hosting and performing included Rihanna, Sky Ferreira, Katy B, Jameela Jamil, Alexis Jordan, CSS and many more.
The party’s main feature was a CK booth replicating the famous on-air international campaign with in-built cameras to capture and stream content. Models, artists and guests danced wildly inside and shared their best shots on their social channels.
