Selfridges X United Visual Artists
Selfridges
London
2015
Selfridges asked us to commission a public artwork to sit above their canopy for their “Destination Christmas – Journey To The Stars” campaign.
We asked United Visual Artists to create a 15 X 15 meter piece to evoke the changing magic of the cosmos that was continuously evolving. Passers-by were wowed by their piece “A Distant Light”, a sculpture with live light manipulation on an architectural scale shining across London’s iconic Oxford Street.
More than 6 million experienced it across the 8 weeks that was exhibited. The Marconi Union soundtrack available to stream 24/7 made this immersive piece an oasis of calm in the busiest part of London.
