Snapchat X Creative Factory
MTV
Rotterdam
2016
The Creative Factory was MTV Breaks activation during the MTV EMA 2016 in Rotterdam.
We created two pop up spaces open during the EMA week to welcome young creatives to a programme of talks, workshops and parties. The winners of a European competition that MTV run along Snapchat took over the MTV social channel to promote and cover the awards show on MTV’s social channels.
With guests from Paramount’s brands such as Geordie Shore and artists performing at the EMA, the events offered the city and local creatives a one-in-a-lifetime opportunity to train and network with international talent.
