Apple Music X Latin Grammys

Apple

Seville 2023

For the 24th edition of the Latin Grammys in Seville, Apple asked Music Alchemy to create an artists’ pop-up daytime club.

We transformed an empty venue into a state-of-the-art palace where artists could relax and experience Apple Music in Dolby Atmos. Some of the spaces included elegant interview rooms, contemporary lounges with artworks by Andy Warhol and Olafur Eliasson and a restaurant patio hosted by renowned chef Antonio Bort.

At the front private garden, a Mercedes Benz activation also showcased the in-built Apple Music X Dolby Atmos sound system. Over 300 artists and their teams attended and relaxed with like-minded creative thinkers across two days.