Diageo X RockCorps
Diageo
Marseille | Bogota | Mexico City | Caracas
2012
RockCorps is a pro-social entertainment company that uses music and culture to inspire action; volunteers receive a ticket for a RockCorps concert in exchange for volunteering on local worthwhile projects.
These take place in cities around the world regularly with a sponsor covering all production costs.
Music Alchemy produced live shows in Mexico City, Bogota, Caracas and Marseille with artists such as Maroon 5, Snoop Dogg or Smashing Pumpkins volunteering and performing live. The shows were broadcast on national TV and each attended by over 3,000 local volunteers.