Someone Like Me X Durex

“Someone Like Me” was a social movement launched by MTV and Durex championing healthier sex lives for young people across the globe.

Music Alchemy created and delivered a truly global event with simultaneous linked parties on World Aids Day to celebrate the launch of the campaign. From Sydney to Bogota via Shanghai, Moscow, Berlin, London and Mexico City, MTV and Durex empowered the young to share sex conversations and experiences without shame.

Working with MTV and Durex international and local teams, we sourced and managed the production of all events, booked and managed over 60 international artists and DJs and partnered with local PR partners to invite influencers and generate social content.

The campaign was a big success with a reach of almost a billion unique visitors across 36 countries with no purchased media.